Whether you’ve already started your event planning biz, or are just starting to figure out how to break into the industry you’ve probably figured out there is more than one type of event planner. There are actually 3 different main categories for event planners, and knowing where you land can help you define your business, and start bringing in the right clients.
The first type of event planner is the Planner: This girl is absolutely amazing at running logistics. She can organize like a boss and make things happen – fast! She is the go to person that can gather together all the important details and make sure they work like clockwork on the day of the wedding. The Planner also has a juicy list of the top vendors at her beck and call and can make the perfect recommendations whether it’s for flowers, venues, or DJs. She is the queen of strategy and can bring a timeline and budget to life like no one else can.
The second type of event planner is the Designer: In a nutshell, the Designer is responsible for the overall look of the event and can create something absolutely gorgeous, no matter what theme or style the bride-to-be is looking for. She has a knack for colors, design elements, and can turn any wedding or event into a fairytale dream come true for the bride. Give her a theme and a budget and the Designer will whip up a gorgeous event and bring to life the most stunning design. She is like a walking version of Pinterest and can amaze clients with her unique use of design to create the perfect wedding or event.
The third type is the Planner/Designer: This lovely lady can work both sides of the business. She is not only the queen of logistics, but can create beautiful design that works like a charm. She can take a concept and bring it into view both design and strategy wise. Her ability to work both sides of the business will help her when it comes to clients who want a full service experience, but that doesn’t mean that if you don’t possess both of these skills that you can’t also offer the complete package!
So, which type are you? If you’re unsure think about these questions:
Would you rather create a concept for a table arrangement, or figure out the logistics of getting a beachfront wedding ready for the ceremony?
Would you rather create a plan for all the vendors at an event or decide on a color scheme and theme for a wedding?
Do you prefer working with numbers or do you prefer working with creative tasks?
Another way to think of this is whether you are right brained or left brained. Right brained people tend to think in terms of creativity and excel in areas like art and design. These would be your Designers. Left brained people tend to be more logical and excel with numbers and facts. These would be your Planners. If you are someone who can do both strategy and design with ease, then you might be a Planner/Designer.
No matter which type of event planner you, here’s the great news: There’s room for everyone! If you find you are more skilled in the strategic side of things, you can always bring in partners and staff that are more skilled in the design arena and vice versa. Even if you are someone who can do both, don’t think this means you have to do it all! Try thinking about tasks you’d rather not do because you will need to outsource some things as you get busier in your business. Not everyone has to do everything! In fact, if you want to be successful, you really do need to have a team to back you.
So, what do you think? What type of event planner are you? Leave us a comment below and let us know!
Have questions about how to grow your skills as an event planner? The B Academy is the one training and mentorship program you need that will get you up, running, and thriving in 2017. Ready to find out how you can take your passion for event planning and make it your business? Find out more here.